once upon a time everywhere
Tyshawn Jones is one of the best skaters in the world who defies gravity with his airbending hops and game-like tricks. He flies over rows of trash cans, soars off of courthouses, clears entire subway stations and continues to push the boundaries of what’s possible on a skateboard.
When Tyshawn and his crew aren’t skating the streets of New York, they’re reimagining a new world together through Oculus—a world where anything is possible.
client: oculus (meta)
agency: droga5
director: juan cabral
art director: ✋🏾
art director: Sarah Kara
writer: nate richards
writer: Benjamin Hinamanu
CD: Thom Glover
cd: Paul Meates
Selected Press
ADWEEK: Facebook Global Campaign Plays Off the Olympic Debut of Skateboarding.
AdAge: Facebook Campaign From Droga5 Spotlights Skateboarding Ahead of Olympics Debut
The Drum: Facebook rides into Tokyo Games with new skateboarding campaign
The Berrics: Facebook Launches Series of Short Films About Skateboarding
It’s Nice That: Facebook and Droga5 celebrate skateboarding’s debut at the Olympics with films by FKA twigs and more
Muse by Clio: FKA twigs Directed Facebook's Olympics Ad About Skateboarding, One of four new spots by Droga5
More About Advertising: Droga5 wheels out heavy guns for Facebook Olympics
Little Black Book: FKA Twigs Kicks Off a Summer of Skateboarding in Facebook's Olympic Campaign
Creative Review: Facebook celebrates Olympic skateboarding in new ad campaign
Shots: Facebook skates into the summer Olympics