Make Moves that start movements
The NBA is the most progressive pro league in all of sports. Both the players and the NBA community continues to create platforms for change, start runways of their own, and make moves powerful enough to start a whole movement. As the official spirit of the NBA, we launched “Make Moves That Start Movements”, honoring the NBA community’s ability to take the game far.
AGENCY: DROGA5
CLIENT: HENNESSY X NBA
DIRECTOR: JOSHUA KISSI
art director: ✋🏾
WRITER: NATE RICHARDS
CD: Haywood Watkins III
ECD: Alexander Nowak
3x additional spots featured each of our talent with their brands:
russell westbrook + honor the gift
Alex taylor + hoop york city
victor solomon + literally balling
for nba all-star weekend, we created an an immersive art gallery.
From the works of Victor Solomon to a holographic hip-hop performance by Gunna, this first-of-its-kind virtual event offered three floors of unique digital experiences.
Check it out here.
Selected Press
Campaign: Hennessy and the NBA spotlight basketball’s cultural movement
Muse by Clio: Hennessy and the NBA Strive to Make an Impact Beyond the Lines of Play
HYPEBEAST: Hennessy Taps Russell Westbrook for New Initiative to Help BIPOC Communities
Black Enterprise: Hennessy Teams With NBA All-Star Russell Westbrook and Others to Help BIPOC Communities
The Breakfast Club: Hennessy Unveils "Make Moves That Start Movements" With Russell Westbrook