No Comply:
This is a story about identity and the evolution of a skate trick, told through the leaders of the No Comply movement: Kane Caples, Marbie Miller, Kento Yoshioka, David Gonzalez, Richie Jackson, and more.
Client: instagram (meta)
Agency: Droga5
Director: Yann Demange
art director: ✋🏾
Writer: Nate Richards
CD: Paul Meates
we also teased our Oculus film in the OOH as Kento skated through the streets of Tokyo.
And seeded the song from the film into the UI, dubbing it the official ‘No Comply’ track for Instagram Reels during The Olympic Games.
Selected Press
ADWEEK: Facebook Global Campaign Plays Off the Olympic Debut of Skateboarding.
AdAge: Facebook Campaign From Droga5 Spotlights Skateboarding Ahead of Olympics Debut
The Drum: Facebook rides into Tokyo Games with new skateboarding campaign
The Berrics: Facebook Launches Series of Short Films About Skateboarding
It’s Nice That: Facebook and Droga5 celebrate skateboarding’s debut at the Olympics with films by FKA twigs and more
Muse by Clio: FKA twigs Directed Facebook's Olympics Ad About Skateboarding, One of four new spots by Droga5
More About Advertising: Droga5 wheels out heavy guns for Facebook Olympics
Little Black Book: FKA Twigs Kicks Off a Summer of Skateboarding in Facebook's Olympic Campaign
Creative Review: Facebook celebrates Olympic skateboarding in new ad campaign
Shots: Facebook skates into the summer Olympics