the kid laroi meal
For McDonald’s next Celebrity Meal, we joined forces with Australian superstar The Kid Laroi as he made his way back home for his World Tour.
Tapping into the child-like imagination of the kid himself, we created a stylized world to introduce his Macca’s meal to Australia—their first-ever McDonald’s Celebrity Meal.
client: mcdonald’s
agency: w+k
director: jason nocito
art director: ✋🏾
writer: nate richards
cCO: marques gartrell
cCO: brandon henderson
We also teamed up with Ian Charms to make custom Kid Laroi necklaces featuring burgers and fries. 🍔🍟
Selected Press
Daily Mail: He's Loving It! The Kid Laroi Teases Surprise Collaboration With Fast Food Giant McDonald's
NME: The Kid LAROI Has Teamed Up With McDonald’s To Launch His Own Meal
The Music Network: The Kid Laroi Creates Meal With Macca’s
Deltaplex News: The Kid LAROI Shares His McDonald’s Meal In New Australian TV Ad