The kerwin frost box
You’re never too old to enjoy a Happy Meal.
For this year’s Artist Residency program, or more famously known as the “Adult Happy Meal”, we shared the pen with the ultra-expressive Kerwin Frost—a curator and fashion savant from Harlem.
In addition to designing a mixed media box, he tapped into his own childhood memories to bring back an iconic collectible: The McNugget Buddies—marking their first return in 25 years.
*The program runs for a limited time in 20 different markets.
FILM
We tapped director Dan Streit and Stoopid Buddy Stoodios to make a stop-motion, mixed media commercial that brought out the personalities of each character. The puppet style and claymation was a nod back to old McNugget Buddy commercials from the 80’s and 90’s.
We created a slew of new characters alongside some iconic ones from the past such as the Halloween Buddies.
in miami we took over Art Basel with a larger than life experience of the box, taking fans deeper into the world of Frost Way.
known for his eccentric fashion, Kerwin also designed an exclusive Fry Guy clog based off his own McNugget Buddy.
Fans from all over rocked them, including Kim Kardashian…
PAPER Magazine even turned Kerwin into a December cover story with his cool fits and buddies.
We also made the McNugget Buddies their own social handle for all of the wild, devious shit that didn’t make it into our commercial…
follow below for all the fun :)
@mcnuggetbudds
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BUT WE DIDN’T STOP THERE
Once fans got the box, they discovered a rare 7th McNugget Buddy that we seeded in the campaign…The McNugget Legend.
mcdonald’s fan-made creations
One of the most rewarding aspects of the campaign is seeing all of the fans get inspired to make their own creations around the project. Anything from hand-made bags, rugs, painted nails, outfits inspired by the buddies, and custom artworks.
Below are just a few of my favorites.
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someone even got a tattoo…
credits
client: mcdonald’s
agency: w+k
director: dan streit
art director: ✋🏾
writer: nate richards
cCO: marques gartrell
cCO: brandon henderson
ANIMATION HOUSE: STOOPID BUDDY STOODIOS
PRODUCER: CONNER HARVILLE
ACTIVATION: NTWRK
vfx: preymaker
Sound: HEARD CITY
music: “friends” by whodini
SELECTED PRESS
USA Today: McDonald's releases Kerwin Frost meal box; McNugget Buddies return
PAPER Magazine: Kerwin Frost and McDonald's Take You Down to Frost Way
ADWEEK: McDonald's McNugget Buddies Are Back With Kerwin Frost
AdAge: McDonald's adult Happy Meals return with Kerwin Frost and McNugget Buddies
Complex: McDonald's Collectible Magic Is Back With Kerwin Frost's McNugget Buddies
Hypebeast: McDonald's Enlists Kerwin Frost for Special Box and Collectibles Collection
Highsnobiety: McDonald's Adult Happy Meals Return For the Holidays
Delish: The Internet Is Obsessed With McDonald's New Adult Happy Meal
TheReportOfTheWeek: McDonald's NEW Kerwin Frost Box Review!