Biting into a Chicken McNugget takes us back in time.
To introduce this idea we created The Throwback Meal at McDonald’s Canada alongside three retro sauces inspired by the 80s, 90s, and early 2000s.
:30 commercial
package design was inspired by retro packaging from the past 60 years
throwback meal packaging:
logo design
social
title card explores
for styling we recreated relics from the past as little nuggets throughout the film
THE MAKING OF:
