PULL UP! WITH ADCOLOR
ADCOLOR is an annual conference that champions diversity & inclusion within creative industries. For the 15th anniversary of the conference, we were tasked with creating and launching their newest platform “Pull Up”.
CLIENT: ADCOLOR
AGENCY: DROGA5
DIRECTOR: Boma Iluma
ART DIRECTOR: ✋🏾
WRITER: NATE RICHARDS
CD: karen short
design team: Fabian Grateroles, Kenisha Rullan, Leslie Cheng, eunie jang
We let viewers take action directly from the film by creating over 200 interactive dots—each leading to a BIPOC initiative.
When people clicked on a dot, we linked them to jewelry, literature, art, music, design, fitness classes and more—all created from historically excluded communities.
So instead of just talking about pulling up for people of color, we let them be about it by donating, subscribing, following and purchasing on the spot.
In addition to the film, we created an entire ecosystem of work which included the overall branding for the conference, merch, social, and .com.
