AIR JORDAN 3

MAN CAN FLY

 

The Air Jordan III was the sneaker that proved man could fly when Mike famously launched from the free throw line back in ‘87. But this generation knows little about that.

With the AJ III making its return in 2018, our team was asked to educate the youth on its history—showing the kids how MJ's airness took flight and never came down.

 
 
 
 
 

Russell Westbrook Micro Film

Tinker Hatfield Micro Film

Spike Lee Micro Film

client: jordan brand
agency: laundry Service
ART DIRECTOR: ✋🏾
WRITER: NATE RICHARDS
CD: Gerald Jimenez
CD: Michael Taylor
Photographer: SETH MCGINNIS

Previous Jordan Project:

Sheck Got Game

Next Jordan Project:

Bred IV: Rising