AIR JORDAN 4

BRED IV: RISING

MJ was bred for some of the biggest basketball moments in NBA history, including the series-winning bucket in ‘89 to send the Cavs home. For the relaunch of the AJ Bred IV we put a modern twist on ‘The Shot' 30 years later with a playful narrative that tapped into the standard meaning of bread, metaphorical types of bread, and its impact on basketball + culture. VO’d by Brandon Jinx.