JORDAN BRAND
ACTIVATIONS
Through the years I had the pleasure of traveling and creating content for Jordan Brand activations around the world. It took me to NBA All-Star Weekend in North Carolina, the Jordan Brand High School Classic in New York, and the Quai 54 tournament in Paris to name a few.
For the 2019 NBA All-Star weekend we took over the Mint Museum in downtown Charlotte with a series of brand activations. We covered it all from livestreams with talent to quick turn social content for the Gram.
We created a series of :30 videos that brought the weekend’s message of “Own The Game” to life.
The brand also made fun interactive pieces throughout the space on Snapchat that users could tap into from anywhere in the world.
Every year Jordan takes to Paris, France for the annual Quai 54 basketball tournament. This year, in addition to the games, the brand activated with The House of Jumpman—a central hub where customers could engage with the latest Jordan roster and merch.
Hosted by Les Twins we showcased the hottest events of the day through livestreams and in-feed content. We kept @jumpman23 flowing with stories from the PSG x Jordan collaboration, newest Jordan signings like Jason Tatum and Rui Hachimura, talent panels, and more.
At the main event we covered the Quai 54 game, dunk contest, and performances from local Parisian talent.
And at the end of each day we created a carousel of content that captured the energy of the events.
We chose a fresh approach by placing copy on the edges of the frame, inviting users to swipe & engage with each post.
The Jordan Brand Classic displays the best of the best high school talent across the nation. We followed around these future stars in New York for the week through practice, game lounges, bowling alleys, and the culminating game at Barclays Center.
Me amongst the trees filming content