Nike Basketball needed a way to differentiate itself during the 2018 NBA Finals.

In order to showcase two of Nike's biggest stars — Kevin Durant and Lebron James — my partner and I created a visual direction and concept around self-belief, showcasing how these two superstars had it in them since the beginning.

We went in feed on @Nikebasketball before tipoff, and postgame on @Nike IG stories to wrap it up.


Art Director: Me
Writer: Nate Richards