With the Air Jordan III’s return in 2018, our team was asked to create hype for the shoe while educating the youth on its history.

Pairing classic MJ footage with modern clips of our Jordan fam, we showed the kids how MJ's airness took flight — and never came down.

Micro Content:

Russell Westbrook

Spike and Mike

Tinker Hatfield 


Art Directors: Me, Gerald Jimenez
Writers: Michael Taylor, Nate Richards