As the best players in the game did their thing during NBA All-Star weekend in Charlotte, we created a serious of videos to remind our audience at home that in order to own the game, you have to own your game first.

For the anticipated drop of the Infrared 6, we created a hype video to Travis Scott’s ‘Overdue’ to show it’s timely return to Charlotte.

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Art Director: Me
Photographer: Seth Mginnis, Erick Hodge.
Editor: Lauren O’Malley, Emil Schonstrom.