For LeBron’s LA debut, we knew every media outlet would be scrambling to capture his first moment in purple and gold. So we did the opposite — capturing the talk and anticipation that built up to this moment.

My partner and I created this film within 24 hours. It never aired, but we were hyped on the concept.


Since LeBron’s move to LA was for more than basketball, we showcased LeBron’s impact on the city of Los Angeles through its people. This lived as IG story content at @nikebasketball.


Art Director: Me
Writer: Nate Richards
Photographers: Dominic Cooley, Jessica Lehrman