MJ was bred for some of the biggest basketball moments in NBA history, including the series-winning bucket in ‘89 to send the Cavs home. 

My partner and I put a modern twist on ‘The Shot' 30 years later with a narrative that tapped into the standard meaning of bread, metaphorical types of bread, and its impact on basketball and culture. 

V.O. by Brandon Jinx.

:60 Hero Spot


Cause showing the process is just as important as the finished piece.

Where the magic happened.

The Chefs:

Lead AD: Me
Lead Writer: Eric Montgomery

DP: Scott Uyeda
Jr. AD: Zephan
Editors: Emil Schonstrom + Matt Bowman
BTS shots by: Seth Mginnis

+ a few more talented people who helped make this happen.